By Patrick Kiernan
It has already been a storybook year for Andrew Johnston, the golfer better known as "Beef," who most recently notched a sixth place finish at the British Open last week.
Though he won earlier in the year at the Spanish Open, his performance at Royal Troon was most memorable, establishing him as the fun-loving cult hero receiving raucous "BEEF!" chants on each tee come Sunday.
“I have no idea,” said Johnston when asked at the Open about how he became such a sensation. “I guess I’m just really down to earth, and at the end of the day, I’m just a normal guy who happens to play golf. I’m no different to anyone else.”
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Furthering his legacy, the 27-year-old Englishman has now inked arguably the most appropriate endorsement deal in history, signing a sponsorship with the sandwich chain Arby's. So, starting at next week's PGA Championship at Baltusrol, he will provide us all with an Arby’s logo on the right side of his shirt and on the back of his hat.
Beef visited Arby’s inaugural New York City location in Times Square on Saturday to discuss the Arby’s deal, and of course do a little work behind the counter.
"I’ve ordered enough burgers in my life," he said, "about time I try handing them out for a change."
"Beef" will tee off at 12:35 p.m. EST on Thursday in the first round of the PGA Championship, paired with Scott Piercy and Alex Noren. Get ready for loud chants of "BEEF!" from fans of the bearded legend, and regular lovers of pulled pork sandwiches now, too.